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Is your website as good as it could be – Part 4

How clear is your writing? If your company – for example – repairs air conditioning units across Northamptonshire, that’s what you should tell your prospects. Not “We aim to provide a world-class service” or “A family-run business since 1938”.  You can tell them...

Is your website as good as it could be – Part 3

Is your website selling to your ideal customer? You’re a customer yourself, of dozens or perhaps hundreds of companies. What made you choose them? Reputation? Recommendation? Or did you find them ‘cold’ through a web search? Put yourself in your customer’s shoes:...

Is your website as good as it could be – Part 2

Optimisation Every so often the rumour goes around: SEO is last year’s thing. Google have changed all the rules and algorithms. It’s expensive and time-consuming. Let’s scotch that once and for all: SEO is not dead. SEO need not cost you a fortune. There are things...

Call Answering for Osteopaths: From Bones to Phones

Last month, whilst our osteopath clients were mending joints, tendons, ligaments and bones we handled all their call answering and appointments diaries, and: Made well over 230 appointments from phone enquiries Made 12 appointments from web enquiries – we called the...

Is your website as good as it could be? Part 1

What are you trying to achieve with your site? We’ll assume for now that you don’t have an e-commerce website (we’ll deal with these in a later blog) and that you view your site as an ‘electronic brochure’.  Just like a brochure, you want your prospects to understand...