;

Call Centres – Don’t You Just Love Them?

Short answer – well no, not really.  And especially not when you get into a long IVR menu: press 1 for this, 2 for that etc; and … being put on hold … and the scratchy elevator music – don’t get me started! So why would any small business owner in their right...

Artisan Products or Multi-National Corporates?

Apparently, a number of major manufactures are dressing up their wares to look like artisan products.  Why?  Well, it seems as though the general view of artisan products is that they are produced in the owner’s kitchen and staffed by friends and family, and by buying...

Is your website as good as it could be – Part 4

How clear is your writing? If your company – for example – repairs air conditioning units across Northamptonshire, that’s what you should tell your prospects. Not “We aim to provide a world-class service” or “A family-run business since 1938”.  You can tell them...

Is your website as good as it could be – Part 3

Is your website selling to your ideal customer? You’re a customer yourself, of dozens or perhaps hundreds of companies. What made you choose them? Reputation? Recommendation? Or did you find them ‘cold’ through a web search? Put yourself in your customer’s shoes:...