First, the Bad News …
Having worked in Customer Services and Marketing in various capacities for over 30 years, we’ve marketed products and services for hundreds of clients, big and small. And yet … marketing our own stuff has often presented us with difficulties. When we describe the benefits to a potential client, they either ‘get it’ immediately and sign up on the spot, or their eyes glaze over. If the latter, it’s hard to bring them around.
A few facts for you to consider, especially if you’re at the point where you’re thinking “I could do with a telephone receptionist, but I can’t afford their salary. And besides, I don’t get enough calls to warrant a full-timer. I’ll stick with the voicemail for now.”
Fact One: up to 75% of callers do not leave a message when they hear a voicemail. (Figures from BT)
Fact Two: over 25% of all business calls in the UK do not get any answer, not even a voicemail. (Figures from Vodafone)
Fact Three: we know from our own stats that around 34% of all calls we receive are unsolicited sales calls. How much of your precious time do you burn swatting these away?
Fact Four: a rule of thumb is that the ‘real’ costs of hiring a person onto your payroll is around 1.8 times their salary, to account for employer’s national insurance, holidays, sick leave, pension, share of overheads etc.
Assumption One: if a client – or a new prospect – hears a voicemail, what does that tell them?
Assumption Two: when they hear the voicemail, what do they do next? Leave a message? Call back later? Go elsewhere? Can you afford to risk any of those outcomes?
Now some Good News for you to consider after all that doom and gloom
Benefit One: We give you a full-time receptionist for a tiny fraction of the Cost of hiring someone onto your payroll
Benefit Two: We Save you precious Time by answering and screening your calls
Benefit Three: We enhance your Image by giving callers the appearance of a full-time receptionist or PA
Benefit Four: We give you the Peace of Mind of knowing your calls are being handled while you get on with your work
Benefit Five: We can always transfer urgent calls to you – you decide who it’s vital to speak to, and who can wait for you to call back
Benefit Six: We’ll give you a month’s free trial.
What’s not to like? Call Bryan, Kieron or Lyn on 01933 462130